Wall Effects
The Challenge
Walleffects are a decorative finishes company specialising in high quality decorative paint effects products and Italian Polished Plaster finishes.
They wanted a website that oozes class and quality, to reflect thier position at the more discerning end of the market. It was essential that the website conveyed in a straightforward manner the very diverse array of products, finishes and colours that the company provides.
A further challenge presented to us was the need for the website to be very prominent in the search engines.
The Strategy
Wall Effects service the more discerning end of the market, so we built a website that effortlessly reflects this using graphic design and photography.
The site was built with search engines in mind from the very start, and features a comprehensive gallery of all the finishes and materials Wall Effects provide. We also created a large, prominent rotating image on every page to showcase the very best of Wall Effects' work.
To support the Search Engine objectives on this project, we developed a couple of 'micro-sites' which feed into the main site. These included www.polishedplaster.ie and polishedplastereffects.co.uk.
The Results
Since the new Wall Effects website was launched, leads coming in from the website have increased very dramtically in terms of both quality and quantity. Customer response to the website has been amazing and the search engines are bringing in leads from all over the UK and Ireland.
Visit the website at www.walleffects.co.uk
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