Google Analytics is one of Googles many wonderful free tools that it continues to develop in order to keep its name at the front of all things web. Google Analytics has been around for a while, but in the last few years they have really jazzed up the interface and added some great bells and whistles, making it a very useful tool for anyone who owns a website.
Google Analytics provides a wealth of useful information such as the number of visitors to your site, what keywords they used to find your site, how long they stayed on your site and how they left your site.
As well as providing information on ‘Natural’ search results, Google Analytics can be integrated in with google advertising campaigns - which can help you figure out which adverts are delivering cost effective results.
At Website Northern Ireland, we integrate Google Analytics into all our new websites as standard. Exiting clients whose sites were created before google analyitcs were widely used, can request to have the tracking code installed free of charge.