Wall Effects is an Omagh based company supplying decorative and textured plaster products to the trade throughout the UK and Ireland. WebsiteNI initially worked with Wall Effects a number of years ago to develop an online ‘brochureware’ website to promote the business and the services and products that it offers. But seeing the increasing trend towards online purchasing, the owner recently approached us with a view to developing a full-blown e-commerce application to sell the decorative finishes, including polished plaster and textured plaster, directly online.

The new website is completely ‘shop’ focused, so that when a user visits the site they will be in no doubt that the purpose of the site is to sell online. As well as the actual plaster finishes, the shop stocks plastering tools such as Trowels, Spatulas and Floats as well as accessories including Fibre Mesh, Densifier and Venetian Plaster Cleaner. The website deliberately employs a minimalist approach so that users are not distracted from the core focus of online sales.

The site went live in the middle of October and has already attracted a number of sales from customers throughout the UK. We will continue to monitor the progress of the site and are in the process of applying further refinements to help increase the conversion rate of visitors.

The company has grown rapidly over the last few years, aided by the successful addition of a number of high-profile project to its client base. The Jo Malone retail shop at Harrods recently appointed them to create a white polished Stucco wall to enhance the ambience of the shopping area. And when Google set-up a new European headquarters on the Montevetro building in Dublin, Wall Effects Impasto Metal products was used to create a stunning contemporary decorative finish.