Website Northern Ireland is currently working closely with General Ranges to help them with their Search Engine Optimisation strategy. The company which designs and manufactures both live and simulated shoot houses has been doing well in search engines for some keyphrases such as ‘shoot houses’ and ‘Firing Ranges in Ireland’, but they are keen to gain more prominence in search engines for more globally searched terms such as shooting ranges. Recognising the power of the internet in attracting overseas leads, General Ranges invested in a new website early in 2010, and they are now keen to push home the benefits of their investment by increasing the prominence of the site in search engines.
Website NI has worked with the company to integrate the keyphrases, including shooting ranges and firing ranges, into the content of the website and into other relevant websites as appropriate. We will be monitoring the progress closely to see how the campaign delivers.