With the slowdown starting to take its grip and the order books shortening, companies are turning to their website as the most cost effective tool available for marketing their products and services.

In fact, at Website Northern Ireland we have noticed a spike in enquiries over the last six months from local companies who have been managing just fine without an effective website until now. Companies such as Omagh based ‘Wall Effects‘ who have experienced a real surge in enquiries since launching their new website, catapulting their online image into an industry leading position.

Previous marketing efforts would have involved sending hundreds or thousands of brochures out to people who may or may not be interested in your product, at a time that they may or may not be interested in buying - and at a relatively high cost-per-contact. An effective website on the other hand allows you to put yourself in front of your potential customer at exactly the time that they are searching for your product or service - and at a negligible cost-per-contact. The difference between these two approaches are too stark to be ignored!